CRISIS PR - PRE CRISIS PLANNING

Pre-Crisis Planning

With the countless number of public relations crises in the past and the expenses associated with them, organizations are beginning to realize that it is essential to create a crisis plan before a crisis actually occurs. As in any facet of business, planning is important. It creates a clear picture of what is to be expected and how to handle specific situations. Plans reduce mistakes and miscommunication which, in turn, reduces cost.

Now, not all crisis situations can be planned for, even though businesses dream of day where they can. However, using logic and experience to aid in brainstorming possible crisis situations will help companies prepare plans for foreseeable crises.

Planning for a crisis is important because when a crisis occurs, a company will already have a plan of action and a sense of order which will result in having a head start in managing the crisis. A major problem with crisis communications is getting the facts right and disseminating them within an appropriate timeframe. If the organization can not distribute the facts in a timely manner, news stories will speculate sharing rumors and other false information which requires correction.


A crisis PR plan will create a team which is responsible for managing the crisis. Each person will have specific responsibilities and a clear role in the team. Additionally, contacts will be made so communication can occur in a timely manner without having to research who to contact and how to contact them during a crisis.

A good crisis PR plan will have clear, specific directions on how to manage the crisis and the steps involved. A crisis plan is like having directions to building a model airplane. Without the directions, it is possible to assemble the model airplane properly. However, it is significantly more difficult than assembling the model airplane with the directions at hand. Any way you slice it, a crisis PR plan is a great idea for any business.


http://www.bigblogcompany.net/index.php/
products_services/individual/crisis_blogs/

PT ADYATMIKA SAKTI NUSANTARA
no.1 Communication Strategic Consultant